The rich population of California, Texas, New York, Florida, and Pennsylvania (36.8 million) outnumber that of Japan, the United Kingdom, Germany, China, India, and Canada combined. states match those of the biggest countries in the world. This group will spend approximately $7.2 trillion in 2020 and $9.6 trillion in 2030, representing by far the world’s largest spending segment. Americans make up more than half of the 200 million rich people in the world. The United States is special as it has a disproportionate share of people who spend more than $110 per day (in 2011 purchasing power adjusted dollars)-a commonly used international threshold for being considered “rich.” Even though the number of affluent Americans has shrunk by more than 12 percent since the coronavirus outbreak, there are still more than 100 million Americans who spend at least $110 a day. ![]() ![]() ![]() This is done using a novel survey-based imputation approach, county-level population projections and a Bayesian-model-averaging growth model with spatial effects. states and counties up until 2032 using MarketPro. World Data Lab can now share consumer spending projections for all U.S.
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